Inspiration

Interviews with stakeholders provided the project scope and objectives. We reviewed their existing collateral to establish a design that was consistent with their brand.

Ideation

We provided mock-ups of the template and started fleshing out the content for the entire campaign. We used a combination of MailChimp's email builder along with custom html and css for the final versions.

Implementation

We tested the email templates on Outlook and Gmail, imported the client's lists and scheduled the emails to run based on their marketing calendar.