AI-Powered Branding & High Converting Websites for Growing Businesses
Helping businesses build strong, professional brand identities and websites that attract customers and drive results.
Branding & Website Design—Powered by AI & Human Creativity
A beautiful brand and high-converting website shouldn’t take months or cost a fortune. We use AI-powered tools combined with expert design to help businesses launch faster, look professional, and attract more customers.
Brand Identity
Crafting logos, color schemes, typography, and brand guidelines with AI-assisted tools to enhance creativity and ensure a cohesive brand identity.
Website Design
Creating responsive, user-friendly websites that are built to convert visitors into customers—faster and more efficiently with AI-enhanced copywriting and automations.
Graphic Design
Designing brochures, business cards, and social media graphics with AI-assisted copywriting to make messaging sharper and more impactful.
Why Partner with The Brand Insight?
Delivering exceptional design solutions with a client-centric approach.
Client-Centric Approach
We prioritize your vision and goals, ensuring the final product aligns with your expectations.
Transparent Process
Open communication and project transparency at every stage.
Timely Delivery
Efficient workflows to meet your deadlines without compromising quality.
Our Work
Showcasing our commitment to quality and client satisfaction.
Built for Business. Designed for Results.
See how we translated business goals into strategic branding and high-converting digital experiences — across rebrands, redesigns, and custom builds.
Creative Direction Meets AI-Driven Strategy
Blending design, branding, and automation to build smarter, sharper digital experiences.
About Me
I’m Ritchel Castillo — a designer, creative director, and AI enthusiast with 15+ years of experience building brands and digital experiences that don’t just look good — they work hard. I’ve led creative for national companies and now help growing businesses elevate their presence with strategic design, clear messaging, and high-converting websites.
Lately, I’ve added AI into the mix — using generative tools, conversational design, and automations to streamline content, speed up creative workflows, and enhance user experience. It’s design rooted in real-world results, built for how businesses grow today.
What People Say About Working With Me
A few words from past clients and collaborators on the experience, process, and results.
"Best Creative I've Worked With"
"I have known and worked with Ritchel for many years at various companies. He continually distinguishes himself by displaying out-of-the-box thinking and creating well-rounded design concepts, always keeping the intended audience in mind."
- D. Streeter
Experienced Marketing Professional
"Exceptional Creative Talent"
"Ritchel effectively and efficiently led the creative pathway to rebrand two companies into well-recognized national brands. He made the necessary creative advancements that elevated FGMC’s and Stearns’ market presence across all web, HTML, and print/display mediums."
- R. Donine
SVP Marketing
"Creative Genius & Workhorse"
"Ritchel was the sole Creative Manager for ALL online content at NBAStore.com. He worked tirelessly producing every possible match-up during the playoffs to be ready for merchandise launches post-game. His ability to make the same content fresh and exciting year after year is just one of his many attributes."
- R. Harrelson
VP of Social Media
Transparent Pricing for Quality Services
Choose a package that suits your business needs.
Starter Brand
Package
What's Included?
Custom Logo Design (3 Concepts + 2 Rounds of Revisions)
Brand Color Palette & Typography
AI-Enhanced Brand & Messaging Guide (PDF)
Business Card Design Mockup
Perfect for early-stage businesses needing a polished brand identity.
Branding + Website
Package
What's Included?
Everything in the Starter Package
Custom 1–5 Page Website (Mobile-Friendly + Conversion-Focused)
AI-Enhanced Website Copywriting
Basic On-Page SEO Setup
Contact Form Integration
For businesses ready to launch or refresh their online presence.
Branding + Website
+ Ongoing Support
What's Included?
Everything in the Branding + Website Package
Expanded Website (6–10 Pages)
Monthly Website Maintenance & Updates*
Branded Social Media Graphics Delivered Monthly*
Priority Support*
Ideal for growing businesses that want done-for-you updates and brand consistency without lifting a finger.
* Monthly Website Maintenance & Updates cover small content edits and routine site upkeep. Larger updates and redesigns are available at an additional rate of $150/hour.
* Social Media Graphics are delivered monthly, with up to 5 graphics provided per month. Additional graphics may be billed separately.
* Ongoing Support requires a 3-month minimum commitment. Cancel anytime after that.
Note: Prices may vary based on project scope and specific requirements.
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