Complexity Limits Growth.
Clarity Unlocks It.
I help business leaders cut through the noise, sharpen their brand, and use AI in practical ways that save time and create momentum.
Branding, Websites & Practical AI That Work Together
Too many businesses burn time on scattered tools and half-baked strategies. I make it simple to build a brand that looks sharp, runs smoother and supports real growth
AI Consulting
Forget the hype. I help you spot where AI makes a real difference in your business and guide you toward tools and workflows that actually save time instead of adding more noise.
Brand Identity
Build a brand people actually recognize and trust. From logos to color systems, I help you create a style that feels consistent everywhere your business shows up.
Website Design
Your website should do more than look good. I design responsive, user-friendly sites that turn visitors into customers and give your business credibility.
Why Work with The Brand Insight?
Most agencies make things complicated. I keep it simple, practical, and focused on results that matter.
Human-Centered Approach
Your vision comes first. Every brand, website, and AI implementation is designed to align with your existing workflows, goals, and connect with your audience.
Straightforward Process
No jargon, no smoke and mirrors. You’ll always know what we’re doing, why it matters, and how it moves your business forward.
Faster Results with AI
Smart, AI-assisted workflows cut wasted time so you get high-quality work delivered quicker without cutting corners.
Results That Go Beyond The Hype
Most AI pilots fizzle out. I make them stick by focusing on high-value use cases, training your team, and building adoption into everyday workflows. That way ROI is real, not theoretical.
The Problem Isn't The Tool. It's How You Use It.
Businesses don’t fail with AI because the tools are bad. They fail because adoption is an afterthought. My approach is different. I uncover the places where AI will have the biggest impact, build it into your team’s routine, and make sure everyone knows how to use it. The result is practical, measurable gains instead of another shiny tool collecting dust.
The Proof Is In The Projects
Every project starts with a challenge. From brands to websites to AI-powered content, these examples show how design and strategy can create real results.
See the Difference Strategy Makes
Each case study starts with a challenge and ends with a result. Here’s what happened in between.
Your Guide to Simpler Growth
Two decades of design and branding experience now focused on helping leaders use AI with confidence.
About Me
I’m Ritchel Castillo, a creative strategist with over 20 years in design, branding, and marketing. I’ve built brands, websites, and campaigns across industries from music to finance, always with one focus: making design not only look good but work hard for the business.
Today I help leaders cut through complexity by blending design and practical AI. Instead of chasing trends or shiny tools, I guide businesses toward strategies that save time, reduce noise, and create momentum for real growth.
Don't Just Take My Word For It
Here’s what past clients and partners say about the experience and results.
"Best Creative I've Worked With"
"I have known and worked with Ritchel for many years at various companies. He continually distinguishes himself by displaying out-of-the-box thinking and creating well-rounded design concepts, always keeping the intended audience in mind."
- D. Streeter
Experienced Marketing Professional
"Exceptional Creative Talent"
"Ritchel effectively and efficiently led the creative pathway to rebrand two companies into well-recognized national brands. He made the necessary creative advancements that elevated FGMC’s and Stearns’ market presence across all web, HTML, and print/display mediums."
- R. Donine
SVP Marketing
"Creative Genius & Workhorse"
"Ritchel was the sole Creative Manager for ALL online content at NBAStore.com. He worked tirelessly producing every possible match-up during the playoffs to be ready for merchandise launches post-game. His ability to make the same content fresh and exciting year after year is just one of his many attributes."
- R. Harrelson
VP of Social Media
Practical AI Consulting That Cuts Through the Noise
Forget the buzzwords. AI isn’t about chasing shiny tools — it’s about solving real problems. Together, we’ll pinpoint where AI can simplify your workflows, save time, and unlock growth so you can focus on what matters most.
No Guesswork. Just Simple Packages.
Brand and website solutions with pricing that’s easy to understand and value that’s built to last.
Starter Brand
Package
What's Included?
Custom Logo Design (3 Concepts + 2 Rounds of Revisions)
Brand Color Palette & Typography
AI-Enhanced Brand & Messaging Guide (PDF)
Business Card Design Mockup
Perfect for early-stage businesses needing a polished brand identity.
Branding + Website
Package
What's Included?
Everything in the Starter Package
Custom 1–5 Page Website (Mobile-Friendly + Conversion-Focused)
AI-Enhanced Website Copywriting
Basic On-Page SEO Setup
Contact Form Integration
For businesses ready to launch or refresh their online presence.
Branding + Website
+ Ongoing Support
What's Included?
Everything in the Branding + Website Package
Expanded Website (6–10 Pages)
Monthly Website Maintenance & Updates*
5 Monthly Brand Graphics (For Web, Email, or Social Use)*
Priority Support*
Ideal for growing businesses that want done-for-you updates and brand consistency without lifting a finger.
* Monthly Website Maintenance & Updates cover small content edits and routine site upkeep. Larger updates and redesigns are available at an additional rate of $150/hour.
* Monthly Brand Graphics are delivered monthly, with up to 5 graphics provided per month. Additional graphics may be billed separately. Social media graphics does not include captions, hashtags, or full social media content. For complete post creation, see our Social Media Content Packages.
* Ongoing Support requires a 3-month minimum commitment. Cancel anytime after that.
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