Brand Guide

A brand manual created in InDesign and delivered in PDF format.

Inspiration

After meeting with the stakeholders and conducting research, we gathered existing collateral to create a design ecosystem to identify inconsistencies across their materials and determine where we could make the most impact.

Ideation

We developed standardized usage for the client's logo properties, color palette, and photography styles.We also designed a number of templates for each division to maintain the consistency we established.

Implementation

A multi-page PDF was delivered to the client which outlined everything needed to establish consistency across their business. We also provided numerous templates for the client so they could build off the look and feel established.

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