Custom Branding, Websites & Social Content — AI-Powered for Speed, Clarity & Conversion
For growing brands ready to elevate their identity, streamline their content, and make a polished impression — without wasting time.
Branding, Websites & Social Content — Powered by AI & Human Creativity
A beautiful brand, a high-converting website, and consistent content shouldn’t take months or cost a fortune. We combine AI-powered tools with expert design to help you launch faster, look professional, and stay visible online.
Brand Identity
Crafting logos, color schemes, typography, and brand guidelines with AI-assisted tools to enhance creativity and ensure a cohesive brand identity.
Website Design
Creating responsive, user-friendly websites that are built to convert visitors into customers—faster and more efficiently with AI-enhanced copywriting and automations.
Graphic Design
Designing branded assets like brochures, business cards, pitch decks, and one-off visuals — all with sharper messaging using AI-enhanced copywriting.
Social Media
Generating ready-to-post content — including captions, hashtags, image prompts, and holiday posts — all tailored to your brand using AI and delivered in a clear, organized format that’s easy to use.
Why Partner with The Brand Insight?
Delivering exceptional branding, web, and content solutions through a client-first process — powered by AI and human creativity.
Client-Centric Approach
We prioritize your vision and goals, ensuring everything — from brand identity to social content — aligns with your business and audience.
Transparent Process
Open communication and project clarity at every step, so you’re never in the dark.
Faster Turnarounds with AI
Efficient, AI-assisted workflows help us deliver high-quality work — quickly and without compromise.
Our Work
Showcasing our commitment to quality and client satisfaction.
Built for Business. Designed for Results.
See how we translated business goals into strategic branding and high-converting digital experiences — across rebrands, redesigns, and custom builds.
Creative Direction Meets AI-Driven Strategy
Where strategy meets AI — for bold brands, smart websites, and consistent social content.
About Me
I’m Ritchel Castillo — a designer, creative director, and AI enthusiast with 15+ years of experience building brands and digital experiences that don’t just look good — they work hard. I’ve led creative for national companies and now help growing businesses elevate their presence with strategic design, clear messaging, and high-converting websites.
Lately, I’ve added AI into the mix — using generative tools, conversational design, and automation to streamline branding, accelerate website builds, and generate high-quality social content at scale.
What People Say About Working With Me
A few words from past clients and collaborators on the experience, process, and results.
"Best Creative I've Worked With"
"I have known and worked with Ritchel for many years at various companies. He continually distinguishes himself by displaying out-of-the-box thinking and creating well-rounded design concepts, always keeping the intended audience in mind."
- D. Streeter
Experienced Marketing Professional
"Exceptional Creative Talent"
"Ritchel effectively and efficiently led the creative pathway to rebrand two companies into well-recognized national brands. He made the necessary creative advancements that elevated FGMC’s and Stearns’ market presence across all web, HTML, and print/display mediums."
- R. Donine
SVP Marketing
"Creative Genius & Workhorse"
"Ritchel was the sole Creative Manager for ALL online content at NBAStore.com. He worked tirelessly producing every possible match-up during the playoffs to be ready for merchandise launches post-game. His ability to make the same content fresh and exciting year after year is just one of his many attributes."
- R. Harrelson
VP of Social Media
Transparent Pricing for Branding & Website Services
Choose a package that fits your business stage — from foundational branding to full website builds and ongoing support.
Starter Brand
Package
What's Included?
Custom Logo Design (3 Concepts + 2 Rounds of Revisions)
Brand Color Palette & Typography
AI-Enhanced Brand & Messaging Guide (PDF)
Business Card Design Mockup
Perfect for early-stage businesses needing a polished brand identity.
Branding + Website
Package
What's Included?
Everything in the Starter Package
Custom 1–5 Page Website (Mobile-Friendly + Conversion-Focused)
AI-Enhanced Website Copywriting
Basic On-Page SEO Setup
Contact Form Integration
For businesses ready to launch or refresh their online presence.
Branding + Website
+ Ongoing Support
What's Included?
Everything in the Branding + Website Package
Expanded Website (6–10 Pages)
Monthly Website Maintenance & Updates*
5 Monthly Brand Graphics (For Web, Email, or Social Use)*
Priority Support*
Ideal for growing businesses that want done-for-you updates and brand consistency without lifting a finger.
* Monthly Website Maintenance & Updates cover small content edits and routine site upkeep. Larger updates and redesigns are available at an additional rate of $150/hour.
* Monthly Brand Graphics are delivered monthly, with up to 5 graphics provided per month. Additional graphics may be billed separately. Social media graphics does not include captions, hashtags, or full social media content. For complete post creation, see our Social Media Content Packages.
* Ongoing Support requires a 3-month minimum commitment. Cancel anytime after that.
AI-Powered Social Media Content — Done for You
Professional social content generated and delivered monthly — including captions, visuals, and optional scheduling support.
Social Starter
Package
What's Included?
7 AI-Generated Social Media Posts
AI-Powered Captions, Hashtags & CTA Suggestions
AI-Generated Images using ChatGPT 4o
Visual Prompts & Graphic Suggestions for Designers
Delivered in a Clean, Editable Format
Perfect for businesses that want to dip their toes into consistent, brand-aligned content without the overwhelm.
Social Kit + Images
Package
What's Included?
15 AI-Generated Social Media Posts
Broader Mix of Post Types (Pitch, How-To, Value)
AI-Generated Images using ChatGPT 4o
Optional Holiday or Seasonal Posts Included
Organized in a Ready-to-Use Content Sheet
Ideal for brands that want consistent, visual-first content delivered with minimal effort.
Fully Managed Social
Package
What's Included?
20 AI-Generated Social Media Posts
Full Range of Post Types (Pitch, How-To, Value, Educate, Engagement, Storytelling)
AI-Generated Images using ChatGPT 4o
Optional Holiday or Seasonal Posts Included
Automated Posting to Up to 3 Social Media Platforms
For growing businesses that want fully hands-off content creation and publishing – no guesswork required.
* One-Time Setup Fee covers social account integration, automation setup, and posting schedule configuration.
Your Brand Isn't One-Size-Fits-All — Your Package Shouldn’t Be Either
Get in touch to create a solution tailored to your brand, content needs, and timeline.
Note: Prices may vary based on project scope and specific requirements.
© 2025 The Brand Insight | All Rights Reserved | Privacy Policy | Terms & Conditions